I'm Kayla. A millennial obsessed with makeup, planner decorating, and board games. Working towards a more organized, simplified life one post at a time. #catlady



Tips for Working with Brands

Let me start off this post by saying, I'm definitely not an expert when it comes to blogger/brand relationships as I've only done a handful myself. Like most/all advice posts, take it with a grain of salt and ultimately form your own opinions. But if you've never or only recently starting working with brands, these tips could come in a lot of help to make sure you are getting the most out of the collaboration.

  1. Create a disclaimer/update your current one so when you do start working with brands, they clearly understand how you handle partnerships. If you aren't sure how to write one, take a look at other, bigger bloggers' disclaimers and then recreate one for yourself. It also helps to better define your brand when it comes to collaborations.
  2. Be yourself when talking to brands. No brand wants you to be some cookie-cutter blogger doing the same thing. They contacted you for a reason, so let your personality shine through your emails and blog posts! 
  3. Know your worth and equally important, your blog's worth. It's easy to get swept up in the excitement of working with a brand, but don't let them push you around or dictate how you're going to write about their products. It's your blog at the end of the day, and there is value in that!
  4. It's ok to say no if you don't think a product is right for your brand and blog. There is a fine line between featuring products that make sense, and featuring things just because you got them as pr samples. Ask yourself if the products fit with your type of blog.
  5. Communicate with the brands throughout the whole process. Let them know when the products arrive, when you plan to write about the products, and do a follow up to thank them. I made this super handy sticker for the back of my planner to help me keep track of all the communication going in and out with each collaboration. Plus you should also provide them a link to your disclaimer so they know exactly how you handle pr samples. Open communication makes the brand feel like they're getting a good return on their investment and you look more professional.
  6. Stay honest in your reviews and communications about the brand and products. If you sincerely don't like the product, communicate that fact with the brand and/or your audience. Your disclaimer should clearly state that you give your honest opinions, whether or not they are good or bad. You may choose to not write a review if you know it's going to be negative, but you shouldn't feel afraid to write it if that's exactly how you feel.
  7. Understand that brand collaborations do not mean your blog is successful. A brand collaboration is great, but you shouldn't base your blog's value with how many you get. Sometimes you'll get two or three in a row, then nothing for months. That doesn't make or break your blog. Your blog is you and no amount of brand collaborations should change that fact.

As I said in the beginning of this post, it's up to you how you want to handle any aspect of your blog. There are so many grey areas in blogging, which make it exciting and confusing all at the same time. These are ways I've found to work for me when dealing with brands, and they may (or may not) work for you. At the end of the day, the most important thing is to value what you've created while making educated choices with brand collaborations. 

What are your tips for working with brands?

xoxo Kayla

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