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OH, HELLO



I'm Kayla. A millennial obsessed with makeup, planner decorating, and board games. Working towards a more organized, simplified life one post at a time. #catlady

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1.15.2019

How I Plan to Live a More Intentional Life in 2019

How I Plan to Live a More Intentional Life in 2019

I've never been one for a word of the year, but this year felt different somehow. There has been so many changes going on in my business and personal life that it felt right to pick something to focus on in 2019. No silly new year's resolutions. Just one word to keep me focused on becoming my best self over the next year. INTENTION.

Just picking a word has me feeling different and more...well...intentional. It's always in the back of my mind as I go about my days. I find myself subconsciously asking, "How can I live my life with more intention today?" I teamed up with ErinCondren.com to do just that.

This year I want to be more intentional with my relationships. It's so easy to get caught up in my daily to do lists that I forget to reach out to friends or family that I don't see every day. I've scheduled in my planner to write a few letters every month to the people I care about and the all occasions card pack makes it super easy to have any type of card I may need on hand.

How I Plan to Live a More Intentional Life in 2019

I also want to take my blog and brand more seriously in the new year. As you guys know, I recently re-branded to better align with the Oh, Hello brand. I want to make more intentional decisions with my company. I picked up new stationery and business cards to celebrate the name change. It has me so excited to send out mail to brands I've worked with in the past to build better relationships with them. 

How I Plan to Live a More Intentional Life in 2019

Along with being more intentional with my brand, I want to send more thank you notes to people we work with this year. It's not only a nice thing to do, it's a good business practice to get into. It's so easy to just send a quick email and think it'll do the trick. But a handwritten card? It'll set you apart in the business world. Sometimes old school is the way to go.

This isn't a sponsored post, but I'm excited to take all of my new products and use them to become more intentional this year. It'll not only build my personal relationships, but my business ones as well. Win-win all around. My favorite kind.
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1.09.2019

Details from My Studio







I'm fortunate that there's extra space in our home for me to have my own studio. It's completely changed how I work by providing me a place to leave set up and constantly ready for my next creative project. In the past I may not have taken advantage of creative moments because it was just too much work to bring out all my lights and set everything up. Now when the mood strikes, I hop over to my studio, flick a few lights on, and I'm ready to go.

I keep the space pretty open and free of clutter so there's room to work, but there are a few items here and there that really make the space my own. From the My Little Pony and Shopkins collections to my giant squishy watermelon, I wanted things that made me happy, but also looked pretty in the background of videos and photos.

So here's a little glimpse into my happy place. Let me know in the comments if you're interested in a full video tour of the studio!
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1.07.2019

Free Downloadable: 25 List Prompts to Kick Off 2019 on the Right Foot

25 List Prompts to Kick Off 2019 on the Right Foot

With one week into the new year I hope you're all starting to write the date correctly again! That always seems to be the hardest thing for me to get right. Rather than focus too heavily on new year's resolutions this year, I wanted to pay more attention to my word of the year. It seems much more manageable and something I won't abandon come February. My word for the year is Intention. So in an effort to kick 2019 off on the right foot, I started a list insert in my traveler's notebook. I wanted a place to write down the things that matter to me most, that bring me joy, and that will help me live a more intentional life. 

Of course I had to share my list prompts with all of you! Download the PDF here to have 25 different list prompts to help you be more mindful in 2019. They'll help you sort out what matters to you most while eliminating anything in your life that doesn't serve you. Plus it'll be fun to look back at the start of 2020 (that felt weird!) to see how your thoughts have changed over the year.

So print off the list, find a notebook you've been hording, and set down to write out some lists to help you become more mindful in 2019. If you feel comfortable, share with me what's on some of your lists! Be sure to tag me on Instagram @ohhelloliving.



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1.03.2019

How to Build a Brand Toolkit for Your Blog & Company

How to Build a Brand Toolkit for Your Blog & Company

One of the very first things I did before 2019 hit is to finally get my blog brand in order. The name change was just part of the larger picture to get a more cohesive brand identity. Now that all my back links have been fixed and redirects are in order, I thought I'd share with you how I built my brand toolkit to better convey what my blog is all about. It's honestly a lot easier than you think.

1. Define your brand's story or identity. What is your blog/company about? What's its mission? If someone were to describe your site in a few words, what would they be? What are things that interest you? I have a serious love for plants, minimalism, and modern design. I wanted all of those elements to come through in my new branding. My blog is all about making your life simply beautiful through planning, organization, and business tips. Sure I throw in the occasional board game review here or there, but the overall message is clear. 

2. Define your official brand name/logo. If you already have your name and logo, great! For me, Microscope Beauty just did not fit my brand's story or identity anymore so I needed to switch it up. I chose Oh, Hello Living because it coordinates well with my main company Oh, Hello Co., but also has more of a lifestyle feel to it. If you haven't figured out your name yet, take your brand's story and brainstorm some ideas that clearly embody your brand identity. Leave yourself room for growth with your name too. You don't want to call your blog "Cooking with Casey" when a few months down the line you might want to expand into book reviews. 

3. Explain your logo and how it should be used. Once you have your name and logo, give clear rules as to how that logo should be used. Oh, Hello Living for example is a straight across line of text. Decide now if you're ok with the text being broken up into separate lines, or if you want to be more strict with your brand. 

4. Brand color palette. This is definitely my favorite part of the brand toolkit process and the easiest one for me. Choose at least three colors that represent your brand. Have two main colors, and a few supporting colors as well. These colors you'll use across everything so make sure you pick ones that look good together and help share your brand's story and identity.

5. Fonts that fit your brand identity. While building your toolkit it's also super important to pick which fonts you're going to use to represent your brand. You don't want employees or yourself down the road getting willy nilly with the font. Choose a nice serif and sans-serif font and maybe one or two other options. That way you'll have a cohesive brand look across any platform.

6. Supporting visuals and information. Think of this as the mood board for your brand. Whether its tangible or digital, find images and elements that help to communicate your brand's story. The simplistic home drawings of my brand can be seen over all of my various platforms so you know you're on an Oh, Hello Living site when you're there. Using cohesive elements gives your audience a better understanding of your brand and makes it easier for them to recognize at a glance.

I recommend opening up Illustrator or even a Microsoft Word document and dragging different elements, fonts, and colors into one place so at the end of these steps, you have your brand toolkit all in one place. Print it off, pin it up somewhere so you can see, and get the year off on the right foot with a more cohesive brand.



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